There is no either or solution for physical or digital moodboards, or more accurately there shouldn't be. □ Physical moodboarding or online moodboard maker? In fashion, moodboarding is the beginning of a design process that will eventually lead to a piece of clothing being designed, manufactured, and sold to a consumer, and can include magazine snippets, photographs, color and fabric swatches and more.įor brands and designers the moodboard represents the first stage of inspiration, the visual operating procedure and the reference to all things surrounding the brand DNA. In 2023 a moodboard in physical form is typically made from cork, on which you can pin on your materials, while moodboard apps are created using photo-editing software or sometimes free websites that allows you to build interactive online boards. What a moodboard should contain - Outfit inspiration, color palettes, themes, fabric swatches and style guides are all common items added by designers while moodboardingĪ moodboard is a collage of images and objects that highlights a specific visual style and feel in physical or digital form.The importance of moodboards - The moodboard ends up being used by other functions further downstream in the value chain, such as product development, production, sales, marketing and becomes the visual reference for all things surrounding the brand DNA.Why do designers use moodboards - For brands and designers the moodboard represents the first stage of inspiration and start of the design journey, with it being a place to collect their content, concepts and ideas.Physical & digital moodboards - Designers use both physical and digital moodboards while gathering their concepts and ideas, with the different medium representing a different use case at the time.This guide will use our 10+ of industry experience and research toexplain the topic of moodboarding, along with some tools and tips to help you create the perfect moodboard for your next design project.
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